natural beauty of the valley of Jammu & Kashmir, offers an unparalleled
potential to prop up tourism with all attractions that no part of the globe
can offer in one place. Tourism, besides boosting the economy of Kashmir,
can act as a major force for conservation of cultural heritage, intellectual
advancement, emotional stability and moral development.
Despite jolts during the past several years, a series of steps has been
initiated by the Jammu and Kashmir Government to revive Jammu & Kashmir tourism in the
Valley which has remained the mainstay of more than 30 per cent of its
Special Package to promote Jammu & Kashmir Tourism
The Government of Jammu & Kashmir has formulated a special package for
the revival of tourism in the Valley. It has initiated many schemes for the
revival and development of tourism. Soft loans will be provided for
reactivating tourism units in the private sector such as house boats and
outright investment subsidy for setting up popular units at lesser known
areas of the State.
On Improving Jammu & Kashmir Tourism
Another tourism-related scheme envisages organizing familiarization tours
of officers of the Department, travel agents, journalists and tour operators
besides encouraging popular TV channels for shooting their episodes in
Efforts to Boost Jammu & Kashmir Tourism
The State Government has urged the Ministry of External Affairs to direct
all Indian missions abroad to disseminate information regarding the changed
situation in Kashmir. In turn, they are to contact foreign offices in
various countries to advise their citizens to include Kashmir in their
itinerary as well while visiting India.
The Department of Tourism, Government of India, has also started
orientation programmes for its regional directors of Tourism posted abroad.
Ten of them have visited kashmir before taking up their assignments abroad.
Department of Tourism Jammu and Kashmir is in direct touch with the
Government of India Tourist Offices in different countries for sending them
latest tourist literature and for arranging visits of travel agents and
travel writers to the State.
The Governments of Australia, Austria, France and Italy have relaxed travel
restrictions to Kashmir.
The State Government sponsored several local travel agents and house boat
owners to different fairs, exhibitions and marts to attract foreign tourists
Tourism Department of Jammu Kashmir India is setting up a Website on Internet for
disseminating every possible information about Kashmir as a tourist
To enable operations of direct chartered flights to Kashmir, the Srinagar
Airport has been upgraded to receive all types of aircraft. Kashmir, what
was once known as "Paradise on Land" is now all set to regain its
past glory. (PIB)
Department of tourism Jammu and Kashmir and government of Jammu and Kashmir, will provide
interest subsidies and incentives up to 40 per cent to encourage private
entrepreneurs to provide infrastructure in new areas of Jammu and Ladakh.
This was revealed by Sonam Dorjay, assistant director in Jammu and Kashmirs
The tourism department of Jammu Kashmir India is looking to exploit the potential of Jammu as a
tourist destination on its own and not just a transit point en route to
Kashmir or on a pilgrimage to Vaishno Devi temple.
To protect the interest of tourists, the state government has enacted a
special legislation - J&K Registration of Tourist Trade Act. This vests
various officers of the state tourism department with magisterial powers,
including the powers of compounding, in case of cheating, over-charging,
harassment, pestering, etc of tourists. The department has also introduced
some tourist packages.
TOURIST INFORMATION CENTRES OF JAMMU & KASHMIR TOURISM:
Tourist Reception center - J&K Department of Tourism,
Vir Marg, Jammu, Jammu and Kashmir (India).
Tel. - +(91)-0191-548172, 544527;
Fax - +(91)-0191-544842
Tourist Office - J&K Department Of Tourism
Railway Station, Jammu, Jammu and Kashmir (India).
Tel. - +(91)-0191-530078
Tourist Office - J&K Department Of Tourism,
National Airport, Jammu, Jammu and Kashmir (India). Tel. -
The Director Tourism - J&K Government Tourist Reception
Srinagar, Jammu and Kashmir (India).
Tel. - +(91)-0194-452690 / 452691;
Fax - +(91)-0194-452361
Jammu And Kashmir Tourist Office
201-203, Kanishka Shopping Plaza
19 Ashoka Road New Delhi - 110 001 India
Tel. - +(91)-11-3344511(ext. 276) / 334573.